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Strategic Marketing, completed in 2002,
is a six segment series that focuses on high performance strategies
for managers, primarily general managers in the agribusiness sector.
They were featured in Ag Retailer™
during the 2001-2002 marketing year. Articles included:
2. Strategic Marketing Plans: A New Roadmap to Market Leadership
(352)
3. Strategic Communications: An Essential Managerial Skill (353)
4. Create Your New Product and Technology Strategy (354)
5. Build Your Team for Market Leadership (355)
6. Put Your Strategies into Action for Results (356)
Reprints of the articles can be ordered individually or as a set
in a new booklet, Strategic Management,
from Prochaska & Company.
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