Prochaska & Company          
strategic marketing
 
   

Strategic Marketing, completed in 2002, is a six segment series that focuses on high performance strategies for managers, primarily general managers in the agribusiness sector. They were featured in Ag Retailer™ during the 2001-2002 marketing year. Articles included:

1. Strategic Plans: Your Key to Manage Change and Growth (301)
    Ag Retailer, November 2001  
    click here to download article  

2. Strategic Marketing Plans: A New Roadmap to Market Leadership (352)
3. Strategic Communications: An Essential Managerial Skill (353)
4. Create Your New Product and Technology Strategy (354)
5. Build Your Team for Market Leadership (355)
6. Put Your Strategies into Action for Results (356)

Reprints of the articles can be ordered individually or as a set in a new booklet, Strategic Management, from Prochaska & Company.

 
   
 
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